Okay, friend. Deep breath.
You tried something new. You put yourself out there. You gave it your energy, your time, your hope — maybe even a little piece of your heart.
And it didn’t work.
Maybe the launch flopped.
Maybe the post didn’t go viral.
Maybe the client said no.
Maybe nobody bought the thing you poured your soul into.
And now, you’re sitting with that heavy feeling. The ugh, the embarrassed, the why-do-I-even-bother kind of thoughts.
I’ve been there too. More than once. So today, I want to talk to you like I would if we were sitting on the couch with warm mugs in our hands and tear-smudged mascara — because I’ve got something to tell you:
This doesn’t mean you failed. It means you’re building something real.
First of All: You Did the Brave Thing
Most people never even try.
You? You showed up. You learned the tech. You hit publish. You said, “I’m going to give this a shot.”
That’s huge.
You took a step in the direction of your dreams. And that is never a waste.
Trying — truly trying — is one of the most courageous things you can do.
What Happened Isn’t the Whole Story
A moment doesn’t define you.
A post that didn’t get engagement, a product that didn’t sell, a client that passed — that’s not your identity. That’s a single page in a much bigger book.
Zoom out.
This is part of your becoming. This is part of your story — not the end of it.
Failure Isn’t Proof You’re Not Meant for This
Read that again.
So many of us think that if something flops, it’s a sign to quit. But what if it’s just a sign to refine?
The first pancake is always a little weird, right?
Same with your first business idea. Your first launch. Your first anything.
What looks like failure is often feedback:
- What didn’t land?
- What did you learn?
- What would you do differently next time?
✨ Growth isn’t about always getting it right. It’s about showing up again, a little wiser and a little braver.
You’re Allowed to Feel Disappointed (But Don’t Set Up Camp There)
It’s okay to be sad. Or frustrated. Or mad that something you cared about didn’t take off.
Feel the feels. Cry it out if you need to. Take a break if you must.
But don’t let a temporary disappointment convince you to give up on a long-term dream.
You are still the person for this. Even now. Especially now.
Here’s What to Do Next
When you’re ready, come back to your why.
- Why did you start?
- Who are you trying to help?
- What lit you up in the first place?
Then, do one small thing:
- Brainstorm a new idea
- Tweak your offer or your message
- Talk to your audience
- Try again — with what you’ve learned in your pocket
✨ Failure is not the opposite of success. It’s the path to it.
A Reminder You Might Need Right Now
💛 Trying is never a waste
💛 Starting over is not shameful — it’s brave
💛 Your value is not tied to your outcomes
💛 You are still on the path
💛 This chapter isn’t the ending — it’s the setup
Let’s Stay in This Together
If this post spoke to you, I want you to know: you’re not alone.
I share the wins, the lessons, the fails (yep, those too), and the behind-the-scenes of running a creative online business over on Instagram.
Come hang out, send me a DM if you need a pep talk, or tag me when you try again — I’ll be cheering you on every step of the way. 🫶
